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Advertising campaigns

Non-refundable credits

Credits and purchases of advertising space are non-refundable and can't be exchanged within the app.

Content you can sponsor​

ContentWhere it can appear
EventsFeed, For You (Per Te), Tips and Suggestions (Consigli e Suggerimenti)
Points of InterestFeed, For You, Tips and Suggestions
PostsFeed
TalesFeed, For You, Tips and Suggestions, Map (Mappa)
Personal profileFeed, For You
Always recognisable

Sponsored content always has a badge that identifies it. The Smart AI doesn't suggest sponsored content: its suggestions are based only on preferences.

Creating a campaign​

Campaigns are created from the app, with Ads Manager:

  1. open the content you want to promote and choose Boost (Metti in Evidenza) (the megaphone icon);
  2. set up the campaign with the controls: the cost updates in real time;
  3. accept the sponsorship terms and conditions and press Start the Campaign (Avvia la Campagna).

Advertising credits are bought through a link within the app.

Campaigns can't be created from the web app: you need the app.

Campaigns subject to moderation

Advertising campaigns are subject to moderation: every piece of promoted content is carefully checked to keep the platform safe.